GRAPHIC DESIGN
A California Central Coast winery specializing in Spanish and Portuguese varietals needed seven distinctive wine labels for its tasting room to enhance its brand and complement the bold qualities of its wines. Visually appealing wine labels showcased previously purchased illustrations that align with the winery's unique offerings and aesthetic. Each wine label created with Adobe Illustrator and Photoshop incorporated illustrations, colors, and fonts to highlight the distinct characteristics of the wines. The design solutions contributed to the successful opening of the winery's tasting room, effectively showcasing the wines and enhancing the overall customer experience.
The Central Coast Natural History Association aimed to educate the community and attract visitors to their state park interpretive programs. A quarterly, tabloid-size, full-color newsletter highlighting seasonal events, such as the monarch butterfly migration and the Morro Bay Bird Festival, was designed to be an effective marketing tool. A publication created using Adobe Illustrator, InDesign, and Photoshop showcased the state parks' seasonal events and educational programs, which successfully attracted national and international visitors, thereby increasing tourism to the area. Download the full pdf.
The National Center for Missing and Exploited Children faced the challenge of educating young girls about online safety. This brochure was a client assignment through Aquent, whose goal was to develop a brochure that could be widely distributed, using vibrant colors and symbols to capture the attention of parents, teachers, and daughters. A brochure was designed with engaging visuals and informative content in Adobe Illustrator, InDesign, and Photoshop. The team incorporated bright colors and symbols relevant to the target audience, ensuring the information was accessible and compelling. The mailer effectively reached and engaged parents, teachers, and daughters alike, imparting crucial information and promoting safe digital practices.
A demographic of over 50-year-old employees needed to be represented in a corporate network group. This graphic was created to show the diversity and endless value experienced employees bring to our workplaces.
Morro Bay High School’s Aggie Backers needed effective marketing materials for their Annual Barn Dance, an event held in November to raise funds for the school's agricultural education program and operating costs. Marketing materials were created using Adobe Illustrator, Photoshop, and Apple Pages to successfully promote the event, attract attendees, and facilitate the auction, typically raising $25,000 from local ranchers, rodeo organizations, law enforcement, tradesmen, and Western goods vendors. These materials included posters, flyers, and digital content that effectively highlighted the event details, auction items, and ticket information. This event raised over $50,000 from a diverse group of local supporters, securing essential funding for the agricultural education program.
A regional healthcare practice sought to promote a new non-invasive procedure for crystal clear vision in a beach community. An ad campaign was created using Adobe Illustrator, InDesign, and Photoshop to capture the interest of potential patients and effectively communicate the benefits of the new procedure. The campaign featured a compelling industry term in the headline and a coastal image wrapped around the text, inviting readers to learn more about the procedure. The ad campaign successfully captured the target audience's attention, generating interest and inquiries about the new non-invasive vision procedure within the beach community.
The Energy Trust of Oregon, a nonprofit organization, aimed to promote renewable energy improvements among residences and businesses through incentives, resources, and guidance. Posters, ads, and displays were created using Adobe Illustrator and Photoshop to introduce emerging wind, solar, and biofuel technologies effectively. This initiative aimed to expand awareness and adoption of these technologies and, eventually, other energy innovations. The organization developed and deployed posters, ads, and displays highlighting the benefits and opportunities of wind, solar, and biofuel technologies. They crafted compelling visuals and messages to educate and attract residents and businesses to consider investing in renewable energy solutions. The Energy Trust of Oregon has expanded into a successful organization that has increased interest and adoption of wind, solar, and biofuel technologies among residences and businesses. This initial focus also paved the way for broader awareness and adoption of various other energy technologies, contributing to Oregon's more sustainable energy landscape.
A multicultural community of artists, poets, photographers, and musicians using natural materials in their work needed an invitation for a fundraising event. A mailer was created using Adobe Illustrator and Photoshop that supported the community's charitable programs. Featuring nature-inspired motifs and highlighting artists' creativity, the invitation successfully engaged attendees, contributing to a successful fundraiser. The funds raised from this event helped sustain and expand future community programs.
The Interstate Light Rail MAX train four-year project in Portland, OR, involved collaboration among construction contractors, state and federal governments, and local communities. A quarterly newsletter was created with Adobe Illustrator, Photoshop, and Indesign to inform stakeholders about the progress and developments of the project, which aims to increase ridership in TriMet's acclaimed transit system. The content focused on engaging stakeholders and fostering support for the expanding transit network. The newsletter effectively kept stakeholders informed and engaged throughout the project duration. It contributed to increased awareness and support, ultimately boosting ridership in TriMet's transit system as the Interstate Light Rail MAX project progressed toward completion.